In terms of parkour games, I think most of us are familiar with Temple Run. As a single game with a new fast-paced game rate that first appeared in the year that smart phones first appeared in the era of fire all over the world, Temple Run decimated a large number of players and was at the time the game that most people chose to play parkour games. Time has passed, and Temple Run's game career is now progressing smoothly. However, I wonder if you have noticed that he is losing popularity due to an imbalance between positive and negative reviews. If so, what is the cause of this game's current embarrassing situation?
As a game that once went viral around the world, Temple Run has received nearly 100 million downloads since its official release. As a single game that can be so adored by players and the creators are inseparable, two couples, 08 Shepherd and Natalia, came up with the name "Imangi." Temple Run, a never-ending action game, was also created by Imangi Studios, a game studio that Shepherd and Natalia founded in 2008.
When Temple Run was officially released in '12, Imangi Studios made the bold decision to announce that Temple Run would be free to play in a time when single-player games were almost always bought out. At that time, it was a challenge for a studio like Imangi Studios to give the game away for free, but with the high quality of the game and the high number of downloads, the game was eventually accessed by advertisers and Imangi Studios was able to make a significant profit. Imangi Studios generated a sizable profit. Temple is undoubtedly not the only option for them, but the reality is not so good, as Natalia, Shepherd's wife, put it. Despite the large number of daily visitors, the majority of them come from for Temple Run and don't even look at their new games.
Imangi Studios worked with Samsung to release the Temple Run VR version in an effort to expand the Temple Run IP, but due to the gameplay, players rejected it right away, and it was later completely cut off from the outside world. Two years after the failure of VR, Imangi Studios released Temple Run 2, which carried over the design of the first version of the game and added some new game elements, such as replacing the map, characters, etc. As a result of Temple Run 2's success, Imangi Studios made a choice that it would later come to regret for the rest of its life. However, because of the popularity of Temple Run 2, Imangi Studios made a decision that they will regret for the rest of their lives.
After the release of Temple Run 2, Imangi Studios covertly set up the bound download data in this game to entice players to pay attention to their other games. That is, as long as players download Temple Run, they will download other games that jump to the studio. As a result, the reputation of Temple Run 2 fell, players were extremely dissatisfied, and the monthly download volume dropped into the negative territory. Second, players had long since lost interest in this game by the time the official realised the severity of the issue and gradually cancelled the binding download, which took place after 18 years.
Because Imangi Studios lacks creativity for this kind of theme itself, they copied other games. For China, a market that has 1 billion pirated copies of Temple Run, Imangi Studios will move other well-known game characters over to the payment system after cancelling the advertising revenue. Those beautiful mounts and skins require you to have kryptonite.
The international version of Temple Run is essentially without waves these days, and the game is no longer brilliant. From the ground up, the game is good, but in the modern era of parkour games, Temple Run's gameplay is still the same, monotonous, and it can be said that aside from using kryptonite to purchase new cool props, no innovative features are added, making its failure inevitable.
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